As dimensional sign-makers, we prefer pushing a chisel or holding a paintbrush to clicking a mouse. That’s why, at our shop, we seldom embark on a logo/identity design unless the project will include some aspect of dimensional signage as well. Gary Larson didn’t make signs, but as a “designer” in a slightly different creative field, he once said;
“These cartoons are my “children,” of sorts, and like a parent, I’m concerned about where they go at night without telling me…”.
For us sign-makers, our designs are a bit like children too. Who would want to draw up a nice spanking-new corporate logo, only to have another sign man render it tangible?
However, in 2009, I made an exception to this rule and did a bit of pro bono logo-designing for some friends who sell home-made baked goods. A sign was not part of the plan at all, in fact the logos were to be printed and stuck onto apple pies, cakes and such like. The design project was self-initiated, and never quite completed (I had planned to make a full-colour and mono version of each logo), but here’s the logo suite as far as it got:
Since then, I had forgotten about the project entirely, until it recently came to my attention that the full-colour Home-Made Pumpkin Bread Logo (directly above) had “gone somewhere without telling me” and was featuring in an article, by designer, photographer & food-lover Sneh Roy entitled “40 Groovilicious Retro Logos“, as an example of the recent trend toward retro-style logos. Well, well…