“We serve gourmet chips like you’ve never had!” – Neala Steury
Asheville, North Carolina is known for beautiful mountain scenery, moonshine, bluegrass music and good southern food. Speaking of the latter, one of the city’s newer eating establishments is The Gourmet Chip Company, at 43 Broadway Street.
The restaurant was started by Neala and Adam Steury, who left behind the smog of LA for the clear mountain air of North Carolina. It’s an interesting story (which you can read at A Spicy Perspective). The restaurant is one of very few – if any – vendors of fresh, hot, home-made potato chips (with toppings) in the United States. But in spite of its unique menu – or possibly because of it – the restaurant has earned itself a reputation. Carving out a niche in one of The South’s Tastiest Towns, it has won a large and devoted customer base in just a few short years.
A one-of-a-kind business needs a distinctive sign, and we had the privilege of fabricating it. The sign was really just a “dimensionalisation” of the restaurant’s logo:
Although we made the sign in 2011, we only recently obtained some nice “on-site” photos, courtesy of the world-wide web:
Here’s a few close-ups:
I just wanted to say that we LOVE our sign! I will recommend you to everyone. -Neala
After the sign project was finished, the Steurys updated the logo a third time:
But, in case you can’t make it to Asheville this weekend:
Napa Style Homemade Potato Chips
9oz. bag of kettle-style potato chips
2 tsp. ground lavender, from dried lavender buds
2 Tb. honey
½ cup crumbled blue cheese (preferably Stilton)
Salt and Pepper
Place the chips in a large microwave-safe bowl and nuke the chips for 30-90 seconds, until warmed through.
Drizzle the chips with half the honey, and sprinkle with half the lavender and blue cheese.
Carefully toss and repeat with the rest of the honey, cheese, and lavender.
Salt and pepper to taste. Serve warm.
(recipe courtesy of A Spicy Perspective)