Not long after our post entitled A “Groovilicious” Retro Logo went live, we were contacted by Sneh Roy. It was Sneh who had compiled the collection of 40 retro logos, of which ours was a part. In spite of my somewhat ironic tone in the post – “…it recently came to my attention that the logo had gone somewhere without telling me…” – she was kind enough to link our Home-made Pumpkin Bread image back to our logo portfolio page.
Further communication revealed that Sneh has done plenty of designing herself, not to mention photography, cooking, child-rearing and blogging (her blog, Cook Republic was named as the Best Australian Blog of 2013).
I have always thought that good food and drink has a close connection with good design. Often, the most eye-catching and creative signage and logo design seems to be present where people congregate to eat and drink. This seems to be true in every corner of the world. Sneh not only agrees with this sentiment, but hardly sees a division between the disciplines of design, cooking and photography. In today’s post, she shares her thoughts on the topic:
When I went to my nine-year-old son’s open day, I had to pick his artwork off a wall full of self-portraits done by all the children. They had to draw a picture of themselves and stick the things they liked the most around their self portraits from magazine cuttings. There was only one self portrait on that wall that was completely paper maché-d with pictures of noodles, chicken, cupcakes, salads and pies. I didn’t have to guess twice. To my boys, it is just another job that mum does. Having said that, my work has deeply influenced their lives. They are steadily growing adventurous and trying every cuisine under the sun, they understand the importance of eating fresh and healthy. They think food is a privilege and must be respected. I grew up in India. Sometimes I miss Mum & Dad and the gorgeous street food. But the traffic and throngs of crowds is something I don’t miss very much.
We eat with our eyes. If it is aesthetically pleasing, we are more likely to consume it. As for me, I am first and foremost a creative soul, and a very visual one. All the things that I am are actually very related. They are different branches that grow tall and seek light but are rooted to the same trunk of creativity that forms the basis of everything I do. To me it is about visual storytelling, my subjects are food and life, my medium is photography and design. I am constantly inspired by Jamie Oliver (Chef), Pete Evans (Chef), Nigel Slater (Chef/Food Writer), Katie Quinn Davies (Photographer), Vanessa Rees (Photographer), Evi Oetemo (Designer), Nicole Franzen (Photographer), A Friend Of Mine (Designer).
Here are a few of Sneh’s logos (all food-related):
And a few of her photos. Although she has taken thousands of them, I’ve chosen a few that illustrate the food/design connection:
Thankyou, Sneh, for your thoughts and your time!