Event photography is always difficult – trying to capture every special moment at a wedding or graduation without ruining it – any photographer will attest to that. There is a skill in capturing the image before it passes. But if snapping beautiful pictures is an art, creating nice video footage is pure genius (I know this from the many hours it took me to create a very short and rough YouTube clip). But that’s the daily grind for the crew at Pristine Video Productions, in Narooma.
Unlike their stunning flicks, however, their corporate logo left a little to be desired. In May, Lorraine Boggs contacted us about creating a new brand mark that was a “fresh, light and breezy”. She had seen our logo and signage for the Amooran Hotel and wanted us to try our hand at a new logo for Pristine Video.
At first, we juggled a few different concepts around – the Glasshouse Rocks (a landmark of Narooma), a purely typographic wordmark, a “play” button – I filled several pages with quick-and-dirty pencil sketches before developing a few concepts.
After plenty of discussion, we decided to pursue a “tree of life” concept, rather than the Glasshouse Rocks, which – although locally relevant – may not be familiar to clients further afield. Lorraine sent a few images that inspired her and her husband Stuart:
Here’s the first tree design we came up with:
Although nice and clean, this concept looked a little too “dead”. Lorraine wanted something more leafy and alive. This time we started with a painting:
and developed it into a logo:
Lorraine and Stuart were happy with this final version. For the lettering, we used the typeface Carolyna Pro. It has a certain “wedding” look to it, which was just right for Pristine.
Just as I was working on this project, the liquid amber (sweet gum) tree out front began to look a lot like the symbol on the Pristine logo. Unfortunately, I didn’t capture the moment, but here’s what it looked like after a rain in the night: